{"id":7021,"date":"2020-11-02T23:01:23","date_gmt":"2020-11-03T07:01:23","guid":{"rendered":"http:\/\/fincacantaros.local\/?p=7021"},"modified":"2021-06-09T02:24:25","modified_gmt":"2021-06-09T09:24:25","slug":"interview-with-cholo-owner-of-mercado-viriteca-sabalito-part-ii","status":"publish","type":"post","link":"https:\/\/fincacantaros.org\/es\/interview-with-cholo-owner-of-mercado-viriteca-sabalito-part-ii\/","title":{"rendered":"Entrevista con Cholo, due\u00f1o del Mercado Viriteca, Sabalito (Parte II)"},"content":{"rendered":"
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  1. \u00bfCu\u00e1ndo y por qu\u00e9 abriste? Mercado Viriteca<\/a><\/strong>?<\/span><\/i><\/li><\/ol>


    Hace cuatro a\u00f1os, el negocio que hab\u00eda en este local estaba a punto de cerrar porque no funcionaba solo con la venta de frutas y verduras. Como inquilino, el due\u00f1o del edificio, Abinal Rojas, me dio la oportunidad de emprender el proyecto del Mercado Viriteca para reinventarlo. Mi objetivo ha sido crear un lugar que beneficie a la comunidad y al medio ambiente. Compro verduras, frutas, quesos, huevos y m\u00e1s a productores locales, lo que tambi\u00e9n da a los consumidores locales acceso a productos frescos sin tener que ir al supermercado. El arroyo de atr\u00e1s estaba lleno de basura, as\u00ed que me compromet\u00ed a limpiarlo. Sigo comprometido a mantenerlo as\u00ed, lo que ayuda al medio ambiente y me permite ofrecer un espacio relajante para los clientes que vienen a comer y tomar caf\u00e9.
    <\/span><\/p>

    \"\"<\/p>

    1. \u00bfDe d\u00f3nde cree usted que viene su \u00e9tica de conservaci\u00f3n?\u00a0<\/span><\/i><\/li><\/ol>


      A las generaciones anteriores, como la de mi abuelo, se les ense\u00f1\u00f3 que la tierra era m\u00e1s valiosa si se la talaba para criar m\u00e1s ganado o plantar m\u00e1s caf\u00e9. Pero yo vi la belleza y la diversi\u00f3n de la naturaleza, y nuestra responsabilidad colectiva de protegerla. Tambi\u00e9n vi los beneficios tangibles de proteger la naturaleza; por ejemplo, existe una conexi\u00f3n directa entre proteger un naranjo y luego tener naranjas para comer.<\/span><\/p>

      \u00a0<\/p>

      1. \u00bfCu\u00e1les han sido algunos de los desaf\u00edos desde que abrieron?<\/span><\/i><\/i>

        \u00a0<\/p><\/li><\/ol>

        Cada a\u00f1o nos enfrentamos a un reto nuevo y diferente. Desde que abrimos nuestras puertas en 2016, hemos tenido que afrontar el hurac\u00e1n Nate, la huelga nacional de profesores y la introducci\u00f3n del IVA y la factura digital. Por fin est\u00e1bamos poniendo las cosas en marcha y encontrando nuestro ritmo. Pero en 2020, como todos sabemos, ocurri\u00f3 algo muy diferente: la pandemia mundial de Covid-19.<\/span><\/p>

        Es dif\u00edcil para una peque\u00f1a empresa porque los gastos siempre ser\u00e1n los mismos. Dependemos de nuestros clientes habituales para ganarnos la vida. Entonces, cuando las reglas cambian todos los d\u00edas, como ha sucedido durante la pandemia, y no podemos abrir de manera constante, los clientes comienzan a frustrarse.<\/span><\/p>

        \u00a0<\/p>

        1. \u00a1Y entonces lleg\u00f3 la Cotinga! Cu\u00e9ntenos sobre esta experiencia en el contexto de algunos de los comentarios anteriores que expres\u00f3 sobre su \u00e9tica de conservaci\u00f3n y los desaf\u00edos de administrar una peque\u00f1a empresa durante una pandemia.<\/span><\/i><\/li><\/ol>


          Esperaba que al proteger el bosque y el arroyo de atr\u00e1s atraer\u00edamos aves para que los clientes las disfrutaran, y esperaba encontrar aves como los trogones, que son mucho m\u00e1s comunes. Cuando apareci\u00f3 la cotinga por primera vez, \u00a1ni siquiera sab\u00eda qu\u00e9 era! Entonces le envi\u00e9 una foto a Bley (uno de los Pajareros del Sur), quien me pregunt\u00f3 si pod\u00eda compartirla en grupos de observadores de aves de WhatsApp. \u00a1Y de repente, tanta gente comenz\u00f3 a venir a ver esta ave, no solo del \u00e1rea local sino de lugares tan lejanos como San Jos\u00e9! Realmente ha ayudado a salvar el negocio durante un momento tan dif\u00edcil econ\u00f3micamente.<\/span><\/p>

          \u00a0<\/p>

          1. Cu\u00e9ntenos sobre los tipos de comentarios y conversaciones que ha inspirado la Cotinga Turquesa.<\/span><\/i><\/i>

            \u00a0<\/p><\/li><\/ol>

            Algunos de mis clientes habituales empezaron a preguntarme: \u201c\u00bfQui\u00e9nes son todas estas personas? \u00a1Parecen sacadas de National Geographic!\u201d debido a todo el equipo: binoculares, telescopios y c\u00e1maras. Ha sido emocionante ver c\u00f3mo las personas que antes no ten\u00edan ning\u00fan inter\u00e9s en las aves ahora hacen muchas preguntas. Por ejemplo, uno de los vendedores de queso me pregunt\u00f3 si pod\u00eda mostrarle la cotinga. Algunos miembros de la comunidad han comentado que sol\u00edan ver m\u00e1s cotingas cuando hab\u00eda m\u00e1s \u00e1rboles de aguacatillo, porque a las cotingas les encanta su fruta.<\/span><\/p>

            He tenido la oportunidad de hablar con personas de diferentes or\u00edgenes sobre la conexi\u00f3n entre la protecci\u00f3n del medio ambiente y el apoyo a la econom\u00eda local. Hay algunas personas a las que antes solo les dec\u00eda hola de manera informal, y ahora he podido conectar con ellas a un nivel m\u00e1s profundo a trav\u00e9s de esta experiencia. Y creo que muchas personas han cambiado de opini\u00f3n sobre la accesibilidad de la observaci\u00f3n de aves como una actividad que todos pueden disfrutar: \u00a1no es necesario ir muy lejos ni tener todo el equipo que te haga parecer un explorador de National Geographic!<\/span><\/p>

            \u00a0<\/p>

            1. \u00bfTienes alg\u00fan punto final que te gustar\u00eda mencionar?<\/span><\/i><\/i>

              \u00a0<\/p><\/li><\/ol>

              El dinero es importante porque todos lo necesitamos para vivir, pero para m\u00ed es igualmente importante que ayude a dejar el medio ambiente a\u00fan mejor de lo que lo encontr\u00e9. Quiero que la pr\u00f3xima generaci\u00f3n tenga las mismas oportunidades de aprender m\u00e1s sobre las maravillas de la Naturaleza, incluyendo un ave tan especial como la Cotinga Turquesa. Esto es especialmente importante entre una generaci\u00f3n m\u00e1s joven como la de hoy, que est\u00e1 muy apegada al tel\u00e9fono y a las redes sociales. Las experiencias significativas con la naturaleza y sus especies pueden inspirarlos a cuidar nuestro planeta.<\/span><\/p>

              \"\" \u00a0<\/p>

              Esta entrevista es parte de una serie que presenta a las empresas locales de Coto Brus que contribuyen a la sostenibilidad y la comunidad.<\/em><\/p><\/div>

              Fotos cortes\u00eda de Mercado Viriteca<\/a><\/strong> y Lilly Briggs.\u00a0<\/em><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

              When and why did you open Mercado Viriteca? Four years ago, the existing business in this location was about to close because it wasn\u2019t working with just the sale of fruits and vegetables. As the tenant, the owner of the building, Abinal Rojas, gave me the opportunity to take on the Mercado Viriteca project to […]<\/p>\n","protected":false},"author":8,"featured_media":7042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-7021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"yoast_head":"\nInterview with Cholo, owner of Mercado Viriteca, Sabalito (Part II) - Finca C\u00e1ntaros Environmental Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fincacantaros.org\/es\/interview-with-cholo-owner-of-mercado-viriteca-sabalito-part-ii\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Cholo, owner of Mercado Viriteca, Sabalito (Part II) - Finca C\u00e1ntaros Environmental Association\" \/>\n<meta property=\"og:description\" content=\"When and why did you open Mercado Viriteca? 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